Google Ads and Performance Marketing
Google Ads campaigns with proper tracking and clear spend reporting
Setup, tracking and ongoing management of Google Search, Display and YouTube campaigns, with clear reporting on spend and results.
Who this is for
Paid search can bring enquiries during admission seasons, product launches or service promotions, but only when budgets are aimed at the right searches and results are measured accurately. We manage Google Ads for institutions, hospitals, professional firms and retailers that want campaigns run with discipline and reported in terms they can act on.
Many accounts we review are spending on broad keywords, lack working conversion tracking or send visitors to pages that do not match the ad. We fix the measurement first, then build campaigns around clear objectives. Results depend on budget, competition and your offer, so we report what happens rather than promise outcomes.
What we deliver
- Search campaigns
- Keyword-targeted text ads structured by course, service, location or product, with negative keywords to filter out irrelevant searches.
- Display campaigns
- Image and responsive ads on the Google Display Network, targeted by audience, topic or placement and monitored for low-quality placements.
- Video campaign management
- YouTube ad campaigns using your video content, with audience targeting, frequency controls and view and engagement reporting.
- Campaign tracking
- Setting up UTM parameters, Google Tag Manager and linked analytics so every campaign's traffic can be traced to its source.
- Conversion measurement
- Defining and tracking meaningful actions such as form submissions, calls and payments, so bids are optimised toward real enquiries rather than clicks.
- Landing page optimization
- Building or refining focused landing pages that match the ad's message, load quickly and make the next step obvious.
- Remarketing (where appropriate)
- Showing ads to previous site visitors only where valid consent is in place and the use complies with Google's policies, which restrict it for sensitive categories such as health.
- Campaign reporting
- Regular reports covering spend, clicks, conversions and cost per conversion, with notes on changes made and planned next steps.
What changes for your organisation
Spend you can account for
Reports connect money spent to tracked actions, so finance and leadership can see where budget went.
Less wasted budget
Negative keywords and placement reviews reduce spend on searches and sites unlikely to bring enquiries.
Accounts in your name
Your organisation owns the Google Ads account and its history, and keeps it if you change providers.
Policy-aware campaigns
We check ad copy and targeting against Google's policies, including the stricter rules for healthcare and education advertising.
How a google ads and performance marketing engagement runs
- 1
Account audit
We review existing campaigns, settings, search terms and spending patterns to find waste and gaps.
- 2
Tracking setup
We install and test conversion tracking before any new budget is spent.
- 3
Campaign build
We create campaigns, ad groups, ads and audiences aligned to your objectives and budget.
- 4
Launch and monitoring
We launch in stages and check search terms, bids and placements closely in the first weeks.
- 5
Optimisation
We adjust bids, keywords, ads and landing pages based on conversion data.
- 6
Reporting
We share regular reports and review results with you against agreed objectives.
Questions about google ads and performance marketing
Can you guarantee a number of leads or admissions?
No. Results depend on your budget, competition in your category, the strength of your offer and how quickly your team follows up on enquiries. We commit to managing campaigns carefully and reporting honestly, not to fixed outcomes.
Who owns the Google Ads account?
Your organisation should own the account and its billing. We are given manager access, and if you stop working with us you keep the account, campaigns and all historical data.
Is the ad budget separate from your management fee?
Ad spend is paid directly to Google from your account, and our management work is billed separately. This keeps media spending fully visible to you.
Are there restrictions for hospital or education ads?
Google applies specific policies to healthcare, medicines and some education claims, and limits personalised advertising in sensitive categories. We review campaigns against these rules and advise on what can and cannot be said in ads.
What do you need from us before starting?
We need access to your Google Ads account or permission to create one in your name, access to your website or tag manager for tracking, clear objectives and budget, and someone who can approve ad copy and landing pages.
Discuss a google ads and performance marketing project
Share what you have today and what you need. We reply by email, usually with a few questions and a suggested next step.